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Every number arrives with its source

Digital Marketing Assistant for Etsy Sellers

Official Etsy data, estimates and AI suggestions sit on the same screen — never in the same colour. You see what a recommendation rests on before you act on it.

Request accessRead what we do not do

Kawlen is invite-only. We review each request and open access from there.

Today's suggestions

example-shop
  • Official Etsy

    $1,480Revenue, last 30 days

    Why this suggestion: Read from your Etsy payment ledger

  • Official Etsy

    3 listingsFavourited but out of stock

    Why this suggestion: Inventory sync, 12 minutes ago

  • Estimate

    ~1,400/moSearch volume, "bridal tiara"

    Why this suggestion: Third-party model — not actual data

  • AI

    7 titlesRewrite suggestions

    Why this suggestion: Patterned on your own sellers

Four sources, four colours

Every figure in Kawlen belongs to one of these four. No number reaches the screen without its badge.

Official Etsy

Straight from the Etsy Open API: orders, listings, payment ledger, reviews.

Estimate

Things Etsy does not publish, such as search volume or a competitor's sales. Third-party modelling, with a margin of error.

AI

Title, tag and description suggestions. Generated from your own data, with the reasoning shown.

Your data

Costs, shipping spend and targets — the values you enter yourself.

What is in the dashboard

One shop or several — all in a single panel.

Research

Focus keywords, your own shop data and saved terms in one place.

Listings

How title, tag and price edits moved sales, with a change history.

Sales

Revenue by order and line item, country split, period comparison.

Profit

Contribution margin after fees, listing costs and shipping.

Ad spend

Advertising cost derived from your payment ledger, by day and weekday.

Reviews

Rating trend, low-rated listings, recurring complaint themes.

Traffic

Connect Google Analytics 4 to see where off-Etsy traffic comes from.

Automations

Set a rule; when a threshold trips, Kawlen opens a task for you.

How it works

Three steps, then a daily sync.

  1. 01

    Connect your Etsy shop

    You go through Etsy's own permission screen. We never see your password, and you can revoke access from your Etsy account at any time.

  2. 02

    Kawlen syncs your data

    Listings, orders, payment ledger and reviews are pulled in. The first sync takes a few minutes depending on shop size.

  3. 03

    Suggestions arrive with their source

    Every card carries a badge and a "why this suggestion" line. Dismiss the ones you disagree with.

Honest limits

What Kawlen does not do

These are choices, not gaps. Knowing what a tool cannot do matters as much as knowing what it can.

  • We do not show Etsy views or favourites

    The Etsy Open API does not expose them. Where competing tools show these numbers, they are estimates — we will not present missing data as if it exists.

  • We do not report your Etsy search rank

    Ranking data is not in the API either. You will never see a screen claiming "you are now third".

  • We do not message your buyers

    Etsy's API Terms do not allow it. We write the tracking number to Etsy and Etsy sends the notification itself.

  • We do not scrape Etsy

    No browser extension, no page scraping. Official data comes only from the API connection you authorised.

  • We do not blend estimates into official data

    Third-party estimates are stored separately, shown in their own colour, and can be switched off entirely.

Invite-only

Request access

Kawlen is invite-only for now. Tell us briefly about your shop and we will review your request and send you an invitation link.

Go to the request form